Understanding the value of your IP
Evaluating the commercial potential of your intellectual property assets
Intellectual property valuation requires an understanding both of the scope of the intellectual property and the business sector in which the asset could be exploited.
We work with our clients to assess their assets in a commercial context and areas of new business development through:
- Evaluating opportunities and competition
- Market Assessments
- Technology / Intellectual property landscape
- Technical and Commercial Intelligence
- Financial Valuations
Identifying new markets and business development opportunities
IP Pragmatics uses proprietary and subscription competitive intelligence databases combined with a wide network of relevant business sector contacts to help clients identify new business development opportunities. The results describe the addressable markets for envisaged products, their characteristics, trends and the competition.
We combine this with an understanding of the development stages required to take envisaged products to market. Based on this information we recommend the commercialisation route for each project and define the value proposition for the technology.
Market assessments and business plans that help you succeed
The outputs of this analysis range from an individual technology market assessment report and specific deal valuations through to full business plans.
We can also provide practical support in executing your business plan. We are able to use our wide industry networks to help clients realise the value of their intellectual property assets through directly assisting with all stages of taking a technology, product or service to the market. This includes marketing, deal making and business plan operation.