Food & Nutrition: With a primary focus on novel produce, functional foods and speciality ingredients
Strategic insights
Over the past decade, IP Pragmatics has built up a broad appreciation and understanding of supply chains, market dynamics and product development that span a number of food, beverage and ingredient categories, working with many innovative SMEs and leading research institutes and universities globally.
Industry contacts
We routinely engage and meet with major players and tier 2 companies across these different food (including meat, dairy, bakery, confectionary), ingredients (such as macronutrients, flavours, fragrances and probiotics) and applications (including obesity, satiety, gut health, bone and joints, brain health, ageing and infant formulations). Using these interactions we are to be able to quickly determine current trends, technology interests and partnering requirements to inform our clients’ novel opportunities.
Practical approach
With technical and commercial expertise, we are able to quickly assimilate our clients’ product, technology or research interests and provide valuable insights, practical advice and next steps that to progress the food and nutrition opportunity. This is performed through a combination of market assessments, patent landscaping and value chain analyses and direct approaches with prospective industry partners and/or buyers.
Industry Sector Lead:
Ronnie Georghiou
Executive Director
+44 (0)203 735 7651
ronnie.georghiou@ip-pragmatics.com
Recent Projects
- Working with two Australian-based inventors to establish a start-up company for functional bread and grain product concepts for Irritable Bowel Syndrome (IBS) consumers.
- Advising the commercialisation options and business model for a novel, high-fibre wholegrain developed and spun-out by a leading Australian research institute.
- Assisting a Nordic based company to evaluate its competitive position and implement a market entry strategy for a novel sugar-free, saliva stimulating, non-erosive composition for foodstuffs internationally.
- Expert external advisor to a major Irish food and health initiative between academia and industry, advising on commercialisation routes to market and licensing terms.
- Undertaking a market assessment to identify the opportunity for novel production routes in plants and microbes for a human milk fat substitute.
Recent Projects
- Providing business development support to an Australian biotechnology company focused on developing innovative medical and nutritional applications from marine plants. This involved identifying and approaching international business partners to incorporate company’s antioxidant and joint health ingredients into their products.
- Analysing the competitive landscape for the latest (post farm-gate) products, processes and players within the meat processing and packaging industry.
- Determining the partnering and sourcing strategy for high-CFU probiotic supplies as part of the development of a novel combined food allergy regimen.
Recent Projects
- For a European-based multinational food company, performed and implemented a scouting exercise for novel food and beverage partnering opportunities primarily in the UK, Australia and New Zealand.
- Providing a comprehensive IP landscape of current food innovations and key companies by food health applications, taste, aroma and flavour technologies and product formulations to inform a leading global research institutes R&D and partnering strategy.
- Undertaking a market opportunity analysis in the UK and Scandinavian markets for a new start up business producing fresh wasabi plants and flowers.
Project Outcomes
- Over the past 5 years, have engaged and met with leading national and international food producers and grocery retailers on behalf of a novel food start-up.
- Assisting an SME to engage with European and North American partners to pitch and evaluate a novel, tooth-kind confectionary product as a supply or licensing opportunity.
- Worked closely with and provided a leading team of food researchers an alternative perspective on the food innovation landscape to inform their project plans and partner interactions.
- Identified and developed an option agreement between a global bioscience company, which develops natural solutions for the food, nutritional, pharmaceutical and agricultural industries, and an Australian biotech company.
- Developing a licensing framework for a major Irish food and health initiative which is helping inform the deal terms for licences completed by the initiative with major international diary partners.
